As you can see from this poster, 'Hancock' (Will Smith) is a laid back character, as he is the main protagonist some sense of strain and pressure shows be seen through actions however he feels none of this, portraying himself as a un-stereotypical representation of how a superhero should be.
Further with the caption underneath "NOT YOUR AVERAGE SUPERHERO" underneath him lying down on his is name, it further suggests that he is not this as he is just relaxing which strengthens my opinion of him not having a care in the world.
The ragged clothing contrasts with the slick silver typography as it clearly displays the term 'from rags to riches' therefore enhancing the optical sense of laziness and manic disarray.
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