Tuesday, 2 September 2008

M.I.G.R.A.I.N analysis on 'Hancock' trailer

M.I.G.R.A.I.N


'Hancock'
This is the main film I am going to be using and will be the main film that I will be referring to.


‘Hancock’ is a 2008 superhero film directed by Peter Berg and starring Will Smith, Jason Bateman, and Charlize Theron. It tells the story of a vigilante superhero, John Hancock (Smith), from Los Angeles whose reckless actions routinely cost the city millions of dollars. Eventually one person he saves, Ray Embrey (Bateman), makes it his mission to change Hancock's public image for the better. The story was originally written by Vincent Ngo in 1996. It languished in development for years and had various directors attached, including Tony Scott, Michael Mann, Jonathan Mostow, and Gabriele Muccino before going into production in 2007. Hancock was filmed in Los Angeles with a production budget of $150 million. In the United States, the film was rated PG-13 by the Motion Picture Association of America after changes were made at the organisation's request in order to avoid a "restricted" (R) rating, which it had received twice before. The film was widely released on July 2, 2008 in the United States and the United Kingdom. Hancock has received mainly average reviews from film critics. To date, Hancock has grossed $225,214,837 in the United States and Canada and over $330 million in other territories. http://www.wikipedia.org/


http://www.youtube.com/

M: (media language) - The sound at the beginning is slow and is a classical non digetic sound, the slow classical music at the beginning reflects upon the moving image on the screen, as the camera goes through the sky and gives the audience the feeling that someone or something is coming down (heaven bound). While the camera goes through the sky typography is seen, the writing is plain white and bold and it comes towards the screen making it more eye catching and therefore emphasising the main captions in the film. The camera suddenly points down and the audience see the caption 'Hancock' and the CGI effect of the land down below the camera does a fast zoom towards the earth; and then we see the feet of someone lying on the bench, the music suddenly turns in to a more rock type of song, as the complexion of the scene changes. Then there is a montage of shots showing his destructive path, it ends with the caption 'this summer' a plain black background and white writing. Also there is natural sounds digetic these are the one's of the characters speaking while the scene changes, making it seem more realistic and not as boring, as it would be with just music and no digetic sounds.
I: (institution) - Columbia, Sony pictures entertainment. The makers of this movie have shaped it towards their own personal view, as Columbia pictures have had numerous successess such as 'Casino Royale' (2006), 'Spiderman' (2003 - 08), 'You don't mess with the Zohan' (2008), 'Saawariya' (2007) etc. They also our known as one of the 'big 6' therefore showing they have the money and power in this industry, as well as having the ability to show off their digital effects.
G: (Genre) - Action/adventure.
R: (representation) - The clouds at the beginning represents someone coming from the sky like someone coming down from heaven or flying, typical "superhero". The little kid trying to wake up 'Hancock' symbolises innocence, maybe the innocence and the good intentions of 'Hancock'. 'Hancock' is a heavy drinker this portrays how he has issues and the drink seems to be the only thing keeps him going and keeps him sane.
A: (audience) - This seems like the type of film to appeal to everyone females and males from a very wide range however the certificate of the film is 12 so any male or female over the age of 12 can watch it, further the age range in my opinion is 12 - 21.
I: (ideologies) - Patriarchy beliefs as it is a man who is the hero, as well as capitalist views, as the film is based on 'Hancock' causing the country to much money as he destroys things so re-building costs are high.
N: (narrative) - The trailer seems to be a linear narrative as it does not jump from one bit to another, it has a clear and noticeable chronological order making it easy to follow and not get confused with the plot without really giving too much away.


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