The target audience of 'Hancock' would be males and females as there is a girl in the movie therefore suggesting a relationship, the age will be a broad one from 12 (the certificate) to about 21, however there are a lot of people out there who are older that enjoy superhero movies. Further they would come under the social class as C as most people who would watch this would be blue collar workers, and maybe even C1 and C2 white collar workers.
Since this film was shot by one of the biggest movie companies in the world, huge amounts of money was poured in, therefore showing that they were trying to reach a much wider audience as this film was releast not only in the States but in England, and some other countries like France.
The uses and gratifications for this movie is predominately escapism this is so that the audience can just sit back and relax and just allow the viewers to escape from reality. But furthermore it was made to entertain; since this film is based on fiction.
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