Sunday 2 November 2008

11 keywords

Antagonist: The principle opposing figure or villain in a narrative, set by binary opposition against the protagonist - This will be use full for my essay because the film I have chosen to do shows how a hero in this case in seen different to other superheroes.
Audience: Groups or individuals targeted by producers as they intended consumers of media texts. Owning to the wide availability of media texts, the actual viewers, readers or listeners may not be those originally targeted - This will be used to show how audience can be used as a source of major fiance as they are the ones who will be watching it.
Binary opposition: A term used by Claude Levi-Strauss as part of his argument that narratives are structured around oppositional elements in human culture, for example, good and evil, life and death, night and day, raw and cooked etc - I will be using this because this theorist is use full for my essay as I will be applying the binary oppositions of sober vs drunk, good intentions vs bad outcomes, good vs evil etc.
Blockbuster: A big budget Hollywood film - Since the film is a big budget film this will be needed to show how much money is pumped in to Hollywood films.
Broadcast: The wide and random dissemination of media messages (broadly cast, i.e. spread over a wide area.) - The film was aired in over 50 countries worldwide, showing wider range of audience.
Celebrity: An individual who has become the focus of media attention and is therefore widely known and recognised by the public - In 'Hancock' the main character is played by Will Smith who is very famous and will draw in an audience of not only superhero movies but as well as the fans of Will Smith.
CGI: Computer generated imagery - With the large scale of money put in to the film CGI has now become the main focal point in allot of major Hollywood films, giving effects and more eye catching scenery.
Hybrid Genre: A cross between one film genre and another - There are two main genres in this which is action and adventure, so therefore showing a cross between two major genres.
Levi - Strauss, Claude (1908 - 90): French structuralist anthropologist whose analysis of human culture and myth argued for a common origin for all narratives, based on shared human life experience, fears and expectations - (same as binary oppositions).
Narrative theory: A type of thinking that seeks to explain narrative structures and their relationship to wider cultural and genre-related factors - Will be used to describe the genres within the film.
Sony: Multimedia global co-operation with headquarters in Culver City, California, USA (Columbia Pictures) - This is the company that financed the film as well as the company that made it.

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